Case study 01 · Gameskraft
From customer research to business impact
- Customer research
- Segmentation
- FGD
- Insight
- Product recommendation
- Business impact
- Built and maintained a 200-user research panel
- Approximately 70% response rate from the panel
- Conducted focused group discussions with target cohorts
- Customer research contributed to a feature decision associated with approximately ₹5 crore/month in reported revenue impact
- Changed approximately 15 risk rules after identifying false-positive issues
- Supported revenue recovery of approximately ₹1 crore/month in the affected business area